THE BRAND
Vista Alegre
Portuguese Luxury Brand
Vista Alegre produces porcelain tableware, decorative pieces, giftware, hotelware, high quality glass and crystal, and 18/10 stainless steel cutlery.
In addition to using state-of-the-art production techniques, the porcelain factory also employs 17 hand painters, who are responsible for decorating the pieces produced.
By offering products in a wide variety of styles, from classical to contemporary, the brand appeals to a wide range of consumers.
The modern heir of a long cultural tradition, Vista Alegre has been able to embrace contemporary values, which are reflected in countless collections created by prestigious international designers, such as Carsten Gollnick, Sam Baron, Karim Rashid, Joana Vasconcelos, Roberto Chichorro and Christian Lacroix, amongst many others.
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BRAND VALUES
Over its long history, the Vista Alegre brand, which has always been intimately associated with Portuguese history and culture, has achieved unparalleled recognition and visibility.
Public recognition, perceived quality and the company’s investment in innovation and design have turned Vista Alegre into one of the very few Portuguese luxury brands to achieve iconic status on a worldwide level.
Having adopted rigorousness, sophistication and versatility as its core values, Vista Alegre has been able to harmoniously combine tradition and modernity, and remain attuned to cultural trends. Spreading Portuguese culture worldwide, Vista Alegre products reflect the most recent design trends and are manufactured according to the highest quality and functionality standards.
